Healthy skin always starts with hydration  — yet hydration is often misunderstood, especially as skin matures. Hydrated skin isn’t just about drinking water or applying moisturiser. It’s about the skin’s ability to attract, hold and retain moisture  within its structure. As we age, this ability naturally reduces. Why Skin Loses Hydration With Age Over time: Natural hyaluronic acid levels decline The skin barrier becomes weaker Moisture is lost more easily Skin can feel tight,