Uneven skin tone and dark patches — often called hyperpigmentation — are among the most Googled skincare concerns in the UK. Research shows hyperpigmentation tops the list of online searches, with thousands of people seeking solutions every month. What causes hyperpigmentation? Hyperpigmentation occurs when the skin produces excess melanin — the pigment that gives our skin its colour. Common triggers include sun exposure, hormonal changes, ageing, and post‑inflammatory marks